From Public Posts to AI-Search Citations: Measuring the Fragility of AI Search
Researchers measured how AI-search platforms select citations and found that ordinary publication on a small set of low-barrier, platform-preferred domains can inject content into AI-search answers. Across 10 platforms and over 17,000 citations, 8 of 10 platforms cited a fabricated concept the researchers planted within a week, and a $14 purchase of generative-engine-optimization posts got cited with researchers' markers within an hour on one platform.